Thursday, April 19, 2012

Nissan Micra's Mega Bollywood-style Facebook Launch

Nissan India's Mega Bollywood-style promo for Micra starring heart-throb Ranbir Kapoor and 100 dancing cars. Remember to bring out the popcorn from the microwave before you hit PLAY!

Killer Formula : Bollywood Entertainment + Social Media marketing = Global Viral Hit + New Star of India

Clearly, this is more than an ordinary ad. It is the first big step for social media marketing in India. Using Facebook and YouTube, this is a mini Bollywood movie. Produced by AKQA, London, it was shot at Ramoji Film City Studio in Hyderabad. Here's the dope on the campaign in Fast Company: Nissan's Facebook-driven Bollywood extravaganza.