Thursday, January 12, 2012

Rip Curl : Mirage - visually stunning video, pure eye candy

Who'd have ever thought something like boardshorts could come up with such a stunning promo video. But that's exactly what Rip Curl have gone and done with an immensely enjoyable to watch flick for their Mirage range.

What's more, RipCurl 'Mirage - The Full Experience' pulled off a technological world-first using Bullet-Time technology, by capturing full-tilt surfing action via a "30 camera array" - a line of cameras firing consistently as surfers ride towards and past it... to create stunning "frozen" moments in time. Pure eye candy. Enjoy!


52 cameras, the world's best surfers, 1 moment


To go behind-the-scenes, learn more about the campaign and the shoot, click here.
But first, check out these amazing 'Making of' videos: Behind the Slice and Behind Mirage.






Just in case you were wondering... No! I'm not a surfer. Just an avid marketer with a taste for quality films. The only thing I surf is the worldwide web - in my webshorts. (ps: I don military green on Mondays. Just in case you were... :-)