Monday, May 9, 2011

What does it take to change the world?

Click on the pic to enlarge

I found this on talented photographer James Hancox's Facebook profile. It's part of Apple's "Think Different" marketing campaign (1997).

I think it's a stellar piece of writing. I fell in love with it the moment my eyes fell on it. It's not everyday you come across such strength and beauty - on a poster. Hats off to the creator!

If you ask me, it's the long form definition of "genius". Loaded with truth, it's more than just a corporate philosophy. I think it's a way of life. No wonder it reminds me of all-time greats like Albert Einstein, Isaac Newton, Thomas Alva Edison, Christopher Columbus, Sir Edmund Hillary...

What do you think?