Wednesday, June 30, 2010

Bra v/s Arg: Best Before-After ads I've seen

Everyone knows South America is SCCER-MAD. But when Brazil play Argentina, it's more than sport. The proof is in the advertising.

An advertising classic, a case study in typography

The Before Ad: Tulipan, an Argentinian condom brand, took an ad out before a match reflecting how cocksure;-) Arg were of a win. Using simple typography, the ad is a visual pun on how Arg would penetrate the Brazilian defence on the field.

The After Ad: In one of the best comebacks ever, the Brazil Football Foundation replied with an ad. Brazil won 3-1. Look what they did to Arg.

While on football and with FIFA fever upon us right now, here's a list of some amazing footy flicks:
  • Escape to Victory
  • Looking for Eric
  • Offside
  • Soka Afrika
  • Bend it like Beckham
  • Goal!     ...and of course...
  • 'Write the Future' - Nike Football's epic 3 minute short

For sure, Escape to Victory remains my favourite football film of all time. (If you haven't seen it, kick yourself right now.) Click here to check out CNN's The Screening Room report on Soccer in the Cinema.

And if this kinda action is really up your boots, check out Kicking and Screening - the football film festival in New York which celebrates soccer cinema. See what happens when football frenzy meets cinematic magic!

Sunday, June 27, 2010

Hullo Ladies. Look at me. I'm on an elephant!

View all the 2010 Cannes Lions Winners via CampaignBrief

The Cannes Lions Advertising Festival - the biggest and most significant industry event - celebrates creativity and awards the best in the world. Truly, an Advertising World Cup played every year.

This year, the Cannes Film Lions Grand Prix went to the wickedly brilliant Old Spice 'I'm on a horse' TVC. You'll fall for it the first time you watch it. Keeps you rivetted from start to the finish... with a flourish!

I'm on a horse... and a Cannes Lion!

It uses a powerful film technique where the protagonist speaks to the viewer in first person - taking full charge of the narrative by talking directly to the camera. Opens on this chiselled dude with a tude (more on him later) talking product benefit as scenarios morph seamlessly and props drop in suddenly - without digressing or diluting the humour.

Indeed, a rare ad that combines expert story-telling and crafty film-making. The true genius of this flick is in its taut, quick-paced edit. For more dope, check out this interview with Craig Allen & Eric Kallman of Wieden+Kennedy, Portland, the guys behind this gem on film.

The entire ad was shot as one continuous take... with very little CGI

I guess a huge (if not lion's) share of the success of this ad goes to the flawless timing and delivery of its main man - Isaiah Mustafa, a former NFL footballer (that explains the godly bod). Since the Old Spice ad came out (Feb 10), Isaiah's become a Twitter phenom, made it on The Ellen Show and even has his own Wikipedia profile. Indeed, he's on a horse!

Look at me. Look down. Now back to me. I'm on an elephant !!!

A bath with an elephant... al fresco and au naturel (the elephant, not me!) Who'd have ever thought? But then, Nothing is Impossible. It happened one evening in Kerala, India in a remote place called Thekkady.

While the chilled water took my breath away, the jet from Jumbo - and that's one super-forceful showerhead - beat the sleep outta me for weeks!

Mr. Madness would like to thank Dee for shooting the elephant videos

Forget horses, elephants and lions... W-T-F is she on !?!

Will someone please call her doctor?

Tuesday, June 15, 2010

FIFA Fever: Just what the Doctor ordered

2010 FIFA World Cup – the world's largest sporting event

Sport brings people together.
The 2010 FIFA World Cup does just that. Apart from the 32 participating nations, even non-playing nations (incl. the world's most populated: India, China, Russia, ASEAN) closely follow and enjoy every match of the event. 

A not-so-quiet, very colourful SA fan

No contact with Earth

Nelson Mandela, who could not attend the Opening Ceremony
due to a sudden tragedy, seen here holding the FIFA World Cup

Packed stadiums...

die-hard fans...

the crowd roars...

Let's hear it for... Africa!

F for Football. F for Feel-good.

With all of Africa's colourful energy as seen at the Opening Ceremony... the 2010 FIFA World Cup is high on feel-good. The dances on the field (remember Roger Milla) and off the field (Diski dance); packed stadiums, crazed fans; the buzzy drone of the Vuvuzelas, the signature crowd roar...

The constant drone heard during matches is the sound of Vuvuzelas
- traditional SA horn and ancient instrument used to summon people.
Due to the loud noise (104+ db) seen as a nuisance, vuvuzelas are
'facing the music' and maybe banned from the 2010 FIFA World Cup.

More than goals, FIFA is about magical moments. On the field, it's about rare sporting encounters, mad-funny outbursts (see Maradona video below), brilliant flashes of talent, years of practice transforming into expertly timed headers, dribbles, passes... it's about golden boots and yellow cards, nail-biting shoot-outs and career-changing penalty-kicks...

Off the field, it's a whole different ballgame. It's about fans packed in pubs, worldwide kids' doodle competitions, families rooting for their national team from living rooms, record numbers calling in sick at work (see comments:), streetside parties and traffic jams, and that "goosebumps moment" as the commentator goes Gooooooooooal!

Only Maradona can fly on the field :-)

Funny Footy Moment: Argentina coach & global football icon, Maradona, not known for understatement, celebrates Arg's 2-1 win over Peru in the World Cup qualifier, by skidding along the soaking turf on his ample belly.

NZ All Whites - in it to win it

New Zealand All Whites perform the Maori haka

New Zealand All Whites: Follow them on

For New Zealand, the 2010 FIFA WC has special significance as they've qualified (defeating Bahrain in Wellington in Nov '09) and are playing on the world stage after 28 years! Surely, Ricki Herbert and his boys will give it all they've got. Go the All Whites!

In Group 'F', NZ plays Slovakia 15 June, Italy 20th & Paraguay 24th.

Update: NZ held Slovakia (1-1). Winston Reid scored an equaliser in the 93rd minute (NZ's 1st FIFA goal) of a dramatic finish. Click to Reid, Reid and Ryan-Reid all about the historic match.

Gotta love the #WorldCup!

The Psychology of the 2010 FIFA World Cup

At a time when:
* the world's talking oil spills and the weather brings untimely chills,
* Europe has the Euro blues and Mid-East nuclear issues;
* Skies are polluted by volcanic ash and our very own cosmic trash,
the 2010 FIFA World Cup couldn't have come at a better time.
In terms of mass psychology, it's catharsis. The world needed a powerful stimulus to purge its psyche of the ravages of recession. It takes an event of the (physical/ economical) scale of FIFA WC to generate enough positive energy so as to bring the world back from the brink of (emotional/ financial) depression, trigger economies back on track, and most importantly restore public morale/ consumer confidence worldwide.

Anything that galvanizes tourism, telecom (mobile and online) and television simultaneously, has got to be global good news. So strap on yer beer boots and catch FIFA fever - it's good for you and it's just what the doctor ordered (incl. the spin doctors on Wall Street/ Madison Ave.)

Adidas Jabulani: Official 2010 FIFA World Cup Match Ball

At the end of the day, the game of football is the greatest winner and celebration seems to be universal emotion at the heart of FIFA.

Hardly surprising then, the official FIFA WC match ball is called the “Jabulani” which means “rejoice” or “to celebrate” in Zulu. Jabulani is an African name meaning “come to bring happiness to everybody”. See the Adidas Jabulani Wikipedia profile & official Match Ball webpage.

Adidas Football's The Quest - Trailer and lead-in to Facebook

Nike Football's stunning Write the Future TVC starring sports superstars

All ads capture special moments and pack them into time-tight capsules. Here are 8 of Kevin Roberts' favourite FIFA ads from around the world.

Black Eyed Peas perform at the FIFA Kick-off Celebration Concert

Music... that other great human bonding force, when combined with sport, goes beyond beauty. Check out the Official 2010 FIFA WC Kick-Off Celebration Concert on feat. Shakira, Alicia Keys, Black Eyed Peas... and an amazing line-up of local SA talent.

Here are the Top 10 stars to look out for at the 2010 World Cup.




                           Viva la FIFA!

Monday, June 7, 2010

From Kiwi bloke to Instant Dancing Sensation

It's raining ads worldwide... fat, juicy big-budget TVCs. eg. Nike's Write the Future; Adidas Celebrate Originality; Dulux Walls, Samsung's 3D TV.

Closer to NZ, it's been Cadbury's Dancing Cow; Coruba Rum's slick Green Flash tvc; ANZ's funny as 'We live in your World" series; suave CEOs fronting up to the camera armed with signs (Rob Fyfe, Air NZ) and a fly-fishing rod (Paul Reynolds, Telecom) and even a 3D ad for BMW Mini.

This ad is fun from the get-go. Click on the image to view the ad.

But the ad that caught my fancy was the new Instant Kiwi ad where a bloke breaks into a mad jig on winning a lottery. With so much going on in the ad, it's Broadway gone Bollywood - but in a good way. A real visual feast! And the tagline It can all change in an instant has a catchy ring to it.

Read what DDB ECD, Toby Talbot has to say about it on NBR's Ad blog.

While on Instant Kiwi, here's a rewind back to classic ads from 80s & 90s.

Click for more info on the 'Bungy' ad above on the Classic Kiwi TV blog.

Click for more info on the 'Exam' ad above at The Inspiration Room.

Click here for the more recent but as hilarious Mexi-Doug series of ads.