Wednesday, June 30, 2010

Bra v/s Arg: Best Before-After ads I've seen


Everyone knows South America is SCCER-MAD. But when Brazil play Argentina, it's more than sport. The proof is in the advertising.


 
An advertising classic, a case study in typography


The Before Ad: Tulipan, an Argentinian condom brand, took an ad out before a match reflecting how cocksure;-) Arg were of a win. Using simple typography, the ad is a visual pun on how Arg would penetrate the Brazilian defence on the field.

The After Ad: In one of the best comebacks ever, the Brazil Football Foundation replied with an ad. Brazil won 3-1. Look what they did to Arg.

While on football and with FIFA fever upon us right now, here's a list of some amazing footy flicks:
  • Escape to Victory
  • Looking for Eric
  • Offside
  • Soka Afrika
  • Bend it like Beckham
  • Goal!     ...and of course...
  • 'Write the Future' - Nike Football's epic 3 minute short

For sure, Escape to Victory remains my favourite football film of all time. (If you haven't seen it, kick yourself right now.) Click here to check out CNN's The Screening Room report on Soccer in the Cinema.

And if this kinda action is really up your boots, check out Kicking and Screening - the football film festival in New York which celebrates soccer cinema. See what happens when football frenzy meets cinematic magic!