Thursday, May 27, 2010

Toyota iQ does a hi-5 with wi-fi

This is fresh hi-tech.

Using a car as a mouse - to establish the new Toyota iQ is nimble as... make that a wicked genius of a guerilla / experiential promo idea !!!!!

Toyota iQ: techy hi-5 with ambient wi-fi

One of the sexiest ideas I've seen in NZ, I'd like to doff my hat first to the creative team, Matt Page & Carolyn Davis; and then to the geeks (with freaky iQs) at Saatchi & Saatchi - Peter Mangin and certified IT Ninja, Matthew Marsh who coded & created this to make it possible.

I've always said technology is a cool tool, but it's what you do with it that makes all the difference. Basically, the guys re-created a giant-scale computer that treats the Toyota IQ as a wireless mouse.

By mounting a webcam high atop a large screen, creating an Infra-Red motion-sensor field, fixing a green LED (see comment below) on the car that talks to the cam... and writing the software that tracks the Toyota iQ's movements as a mouse. Nimble? Yes. Simple? No way, Jose.

In case you're wondering, the mouse clicks from inside the car.