Friday, May 21, 2010

Nike Football puts on its FIFA shorts

Love the flavour of football advertising? Then get ready for a season of awesome ads as the world's top brands vie off-the-field to cash in on the world's greatest sporting event. Kicking off with...

Nike Football unveils an action-packed short that brings together some of the world’s greatest players to inspire football lovers and sports fans everywhere. The epic 3-minute “Write the Future” film takes people on a journey that dramatically captures that one moment of sporting passion when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.

If netting eyeballs was their ultimate end, Nike just scored a major gooooooooal!

Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast.

The short film will be aired on TV for the first time on May 22 during the European Club Final. Directed by renowned Hollywood director/ producer Alejandro G. IƱarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.