Saturday, May 8, 2010

Berlitz May Day: among the best virals ever!

This one's a side-splitter. One of the most awarded viral ads of all time, this is from 2006, back when people were still figuring what a viral was.

The commercial was developed by BTS United Oslo (a WPP Company), and originally pointed to a website where people could download it and send it to their friends, as well as navigate to Berlitz Norway. The response was so large, Berlitz had to shut down the site.

Goes to show that even well-worn cliches will work with a clever story built around them. What happens when a newbie Coast Guard hotline operator is confronted with a 'May Day' in his first minute on the job?  Classic!