Sunday, April 18, 2010

Let there be light... lasers, waterjets, fire !!!

A few posts ago, I said "Let there be light... and lasers please!". Seems like the uber-talented French heard me and now, there's no stopping them.

Titled 'Water Poster', here's a wonderful display of laser lights projected on water (via Paris creative agency BDDP & Fils) using supersmart technology called AquaScript.

To mark the occasion of World Water Day (Mar 22, 2010), it was conceived to raise awareness of the perils of unsafe drinking water. The sheer brilliance of the concept takes one's breath away. Enjoy!

Solidarité from La Boite Concept on Vimeo.

Meanwhile, in exotic India, another gifted Frenchman, Yves Pepin (Creative Director of ECA2, he was Artistic Advisor, with Steven Spielberg & Ric Birch, for the Beijing 2008 Olympic Games Opening/ Closing Ceremonies) has collaborated with the good souls at the Swaminarayan Akshardham Temple in Gandhinagar (named after Mahatma Gandhi) to create a mega project called the The Water Show.

A multi-technology installation, The Water Show combines high-end pyrotechnics, powerful waterjets, laser lights and film projections on a huge 130 x 70-feet water-screen and a precision-sync'ed musical fountain - to create a spectacular display of sound n' light, a mind-blowing fusion of colour n' design or just simply, awesome outdoor entertainment.

Click here to view amazing shots from the Opening Ceremony

Both the above ambients are out-and-out celebrations of creativity. Truth be told, it's ideas like these that make me glad I am a creative. Someday, I hope to come up with one such stunner...  Until then, Jai Swaminarayan.

Mr. Madness would like to thank Mick/ Michael of Campaign Brief 
and Jainesh/ Kalpesh/ Vipul of Akshardham for this post.