Wednesday, February 24, 2010

Power of slommo - goosebumps guaranteed

Watch this TVC. It's goosebumps guaranteed. That's the emotive power of film in slommo. Cleverly used, it can say so much so well.

All public service ads serve good causes. But the degree of impact differs.
This ad in particular has cut-through. Watch it. Share it. It could save lives.

The above also shows that film as an effective communication medium is still unparalleled. Nothing can quite surpass the sensuality of audio-video. Whether you watch it at work, at home or on the bus - it still works.

Parting thought: Why don't we have seat belts on trains and buses ???