Monday, February 15, 2010

Fun Theory - Another big & brilliant idea from Volkswagen

The Fun Theory is an idea arising out of a beautiful thought:
Something as simple as fun is the easiest way to change people's behaviour for the better.



WOW is all I can say in awe of this brilliant initiative from Volkswagen.
To see other clever ideas from the clever people at VW, visit TheFunTheory.com